The article is devoted to the study of modern marketing strategies for the development of agribusiness in economically developed countries of the world and possible implementation of them in Ukraine. A particulalr attention is paid to differentiation, positioning, technological re-equipment, brand creation, balanced development, discount strategy and seasonal offers, virtual markets, development of international trade, and development of remote regions. In the course of the study, the marketing strategy for agribusiness development was characterized as a comprehensive plan of actions, which is developed to achieve a maximum level of efficiency and profitability in the field of agricultural products, by optimizing production and marketing, taking into account the characteristics of the market and consumers, as well as by using modern marketing technologies and innovations. At the same time, the goal of the marketing strategy is to improve business competitiveness, increase market share and revenues, ensure sustainable development and reduce risks. The article analyzes conditions of the agricultural sector of Ukraine, identifies factors that restrict development of agribusiness in the country, and assesses its potential. It has been established that the war has the greatest negative impact on agribusiness development in Ukraine. The authors study possibilities of implementing modern marketing strategies in the agribusiness of Ukraine, provide recommendations on their development and implementation, and analyze the advantages and risks of implementing these strategies. In the practical part of the article, specific examples of successful implementation of marketing strategies in agribusiness worldwide are given. Conclusions of the research ca be used to assess the prospects for agribusiness development in Ukraine by applying modern marketing strategies. The presented article is a useful source of information for agribusiness managers and owners lokking for the ways to improve efficiency of their businesses in Ukraine.